Artist Lady Pippa Blake cut the ribbon to open a new charity shop in Emsworth to raise money for Chichester's St Wilfrid's Hospice.
The new shop in High Street was opened by Lady Blake, the wife of the late environmentalist and sailor Sir Peter Blake, and a patron of the charity.
The shop, which was previously known as Flowers Gallery, is at 38 High Street and is in a restore
d Grade II listed building.
The shop will stock a range of up-market ladies and men's clothing, good-quality books, trinkets and bric-a-brac.
Store manager Sue Painter and her assistant Beverley Fagg, who both transferred from The Boutique in St Martin's, Chichester welcomed the first customers with a glass of bubbly.
Chief executive Alison Moorey said: "We are delighted to be opening a shop in Emsworth and working with our colleagues form the Rowans Hospice in Waterlooville who also have a charity shop in the town.
The shop will be open 9.30am-4.30pm six days a week. Although furniture will not be on sale in the shop, these items can be donated to the hospice. Call 01243 776712.
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