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It will be a licence to thrill at this year's Goodwood Festival of Speed, which will see cars made famous in the James Bond films take centre stage.
Yesterday full details of this popular event were released, which will take place slightly later this year from July 11 to 13.
Anthony Hamilton, the father of British Formula 1 superstar Lewis jetted in especially for the launch and driving favourites Sir Stirling Moss and Derek Bell were also there, as well as Radio 2 DJ Chris Evans.
The Festival of Speed will be celebrating several special anniversaries including the 60th year since legendary driver Sir Stirling Moss won his first race at Goodwood at the tender age of 18 and the 60th anniversary since motor racing began at Goodwood.
The main theme this year will be Hawthorn to Hamilton - Britain's Love Affair with World Motor Sport which will focus on Britain's key role in the global motor racing industry.
The festival will be marking the 50th anniversary of the British Touring Car Championships while the theme for the breathtaking sculpture outside Goodwood House will be the 60th anniversary of Land Rover.
And to mark the 100th year since the birth of writer Ian Fleming visitors will be able to marvel at a display of some of the most dazzling cars from the Bond films.
Lord March said he was looking forward to the event: "It's going to be a really big one this year, we are celebrating 60 years of racing at Goodwood and we are hoping this year's event will be absolutely fantastic."
Asked how he felt about his son being part of the inspiration for the event's theme this year, Anthony Hamilton said: "It's a mixture of embarrassment and excitement. Hawthorn achieved quite a lot in his life and we are just starting out, and we had a good year last year, we hope to live up to that."
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