I AM A regular shopper in Chichester.
I always drive there but I NEVER pay to park no matter what time, or day of the week it is!
If I choose to spend my money in your city keeping your businesses running, I think that is remuneration enough thank you very much!
If I had to pay to park, then it would cease to be an economical proposition for me and I would shop elsewhere. I will not disclose where or how I park, but I can assure you I DO park legally, and not on private land, and have never paid a penny for doing so.