OSCAR-winning director Morgan Spurlock (Super Size Me) puts himself firmly at the centre of this latest documentary, which takes an irreverent look at product placement and advertising on the big and small screens.
The film-maker decides to sell space in his ‘docbuster’ to the highest bidder, including title sponsorship to a popular brand of pomegranate juice.
As he travels around America, Spurlock learns about the power of brands to shape consumer tastes.
(12A, 87 mins)
Released: October 14 (UK & Ireland, selected cinemas)