Data reveals Chichester as one of the most popular UK staycations

Chichester could be filled with holiday-seekers this summer, according to newly released data.

Wednesday, 24th March 2021, 8:57 am
Updated Wednesday, 24th March 2021, 9:00 am

'Eager to find out which are the most popular cities for a UK holiday', experts from OnBuy.com’s outdoor recreation department used online analytics tool SEM Rush to reveal where in the UK people are most searching online to potentially visit this year.

The total search volumes were divided by the corresponding population of each city and multiplied by the value of 100 to calculate monthly Google searches per 100 people.

The data has revealed Chichester as the 12th most popular staycation of 2021, with 17 searches a month, on average, per 100 people. The average monthly search total stands at 4,670.

Chichester Market Cross. Photo: Steve Robards

The figures show that, with lockdown restrictions slowly lifting, the UK’s Google trends average for staycations has seen an 89 per cent increase over the past month.

York is the UK’s most searched location for a city break with 104 searches a month per 100 people. The North Eastern city received a total of 168,980 inquiries into taking a trip, with 96,560 monthly searches for ‘hotels in York’.

Bath ranked as the second most popular UK city for a holiday this year, with 40 searches per 100 people, totalling 40,290 online searches a month.

Peth, in Scotland, completed the top three, with a monthly search volume average of 32 searches per 100 people and 13,770 monthly Google inquiries.