RECORD sales figures have been released by Rolls Royce, revealing recession-beating performance
Despite an global economic downturn which has badly hit the motors industry, the Goodwood firm has sold a total of 2,711 cars during 2010- which more than doubled its previous record.
The results were a 171 percent increase on 2009, with the manufacturer hailing its latest model, The Ghost, as instrumental in the renewed success of the company.
This more compact model, dubbed the “baby Rolls” has attracted a wide customer base- with 80 perecent of its clients being new to the famous motoring marque.
According to the company, another key element in its success has been
All regions demonstrated significant sales growth, with particularly strong results seen in Asia Pacific, the United States and the Middle East. The United States remained the biggest single market for Rolls-Royce in 2010, followed by China and the UK. However, strong growth was also seen in markets like India, Korea and Japan.
“Our record sales result for 2010 was a tremendous team effort and is testament to the commitment and passion shown by our employees at Goodwood and around the world,” said Torsten Müller-Ötvös, Chief Executive Officer. “Rolls-Royce has further extended its position at the pinnacle of the super luxury automotive market and has demonstrated a clear competence in the management of this unique ultra-luxury brand. We begin 2011 with a sustainable business model, a flexible workforce and great confidence in the future success of our company”.
Demand for Phantom models remained strong with the four door versions (Phantom and Phantom Extended Wheelbase) remaining most popular. However, continued interest in the Phantom Drophead Coupé and the Phantom Coupé saw Rolls‑Royce attract new buyers, thanks to the company’s unique Bespoke personalization service.
Bespoke includes the development of anything from the most understated feature such as personalised tread plates, contrast stitching and seat piping to personalised veneers and unique exterior paints. Then there are stunning creations like luggage, glassware and a picnic set all designed and developed in-house at Goodwood.