SALON owners Gareth and Shaun Gofton-Dann decided to give their place a makeover – and promote young artists in the process.
The pair, who have owned e2 Hair in Selsey for four years, said the street art in Chichester inspired them to make the most of their salon.
“We decided that local young artists need a platform to display their talent and skills and a busy hairdressers has a captive audience,” said Gareth.
They called in graffiti artist Tom Rogers to paint one of the walls, and they unveiled the new look last week.
“He is an aspiring talented young artist, with great vision and creativity,” said Gareth.
“I thought it was important to give him total control on his ideas and designs.
“We told our clients that it’s a Marmite makeover – you either love it or hate it.”
The salon’s bold makeover has encouraged the pair to do something different, and they said they would consider displaying artwork in the salon on a temporary basis.
“We are thinking of getting some sculptures and displaying them on a plinth,” said Gareth.
“We intend to invite more local young artists to use our wall space or floorspace to display and showcase their work, adding interest to our salon and promoting their talent.
“We would love to encourage more businesses to utilise these often forgotten young people and spread the word that we have great talent in this area.”
And although they understand this type of art isn’t for everyone, Gareth said he has a customer in her 90s who liked the idea of the painted wall.
The response to the art has been positive on Facebook, and the pair are looking forward to their customers seeing the artwork for the first time.
“It will bring a bit of interest to Selsey,” Gareth said.
Young artists who are interested in displaying their work at e2 Hair should call the salon on 01243 602228.