VIDEO: Up close with the new Rolls-Royce Cullinan SUV

Andrew Ball from Rolls-Royce Motor Cars shows us around the new Cullinan as it launches to great excitement in the motoring world at its Goodwood home.

The Cullinan is the first off-road car Rolls-Royce has ever built and has a 6.75L V12 twin turbo engine, delivering 563 horse power with a top speed of 155mph.

The new Rolls-Royce Cullinan launched at Goodwood on Thursday, May 10. Pictures Steve Robards

The new Rolls-Royce Cullinan launched at Goodwood on Thursday, May 10. Pictures Steve Robards

It comes packed with technology, as well as being four-wheel-drive the car also comes with four-wheel steering and has been tested all over the world in all terrains, in the desert and in heavy snow.

With a starting price of around £250,000 prior to any of the company's trademark bespoke personalisation, Mr Ball explained that the Cullinan is largely aimed at Rolls-Royce's new breed of super rich, self-made millionaire customers in their early 40s who are seeking the ultimate in luxury and performance.

He said: "We are finding more and more customers coming to us at a younger age who are adventurous and who desire the very best.

"They want super luxury but equally want a car that is effortless everywhere and they want to experience the very best in life. Rolls-Royce Cullinan offers them both."

Andrew Ball, head of corporate relations, heritage and philanthropy at Rolls-Royce Motor Cars. Picture Steve Robards

Andrew Ball, head of corporate relations, heritage and philanthropy at Rolls-Royce Motor Cars. Picture Steve Robards

He said: "This is an all-terrain, super luxury vehicle.

"This is not a car that is built on another manufacturer's platform, we have created the architecture of luxury.

"This is an exceptionally capable all-terrain vehicle.

"This is the first time that a truly super luxury SUV has come to market."

The luxury car maker's first SUV comes packed with technology. Steve Robards.

The luxury car maker's first SUV comes packed with technology. Steve Robards.

Rolls-Royce is based at Goodwood and also has technology centre in Bognor Regis, making it one of the biggest employers in the area.