But now, they’re some of the most powerful people on the planet. With thousands or even millions of followers from around the world, these individuals share their lives on apps like Instagram, TikTok, YouTube and Twitch. Here are some big names you should know about from across Sussex. By Ginny Sanderson and India Wentworth.
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Emma WhispersRed is famous for her soothing ASMR videos, which she shares with her 9091k subscribers on YouTube. From Brighton, Emma has even released a book! (@WhispersRedASMR)
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Alfie Deyes is a vlogger with 3.7m followers on Instagram and 4.8m on YouTube. He lives in Brighton with partner Zoe Sugg (@alfiedeyes)
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Marzia Kjellberg recently quit YouTube channel CutiePieMarzia but she has 8m followers on Instagram. She lives in Brighton with husband PewDiePie (@itsmarziapie)
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Brighton-based Jordan Houston found popularity on Youtube with videos featuring pranks and challenges, as well as everyday vlogs. He has 102k followers on Insta, and 1.06m on Youtube. (@jordanhoustonn_)