Plans for new signs at Chichester New Look refused

Plans for new signs at the New Look store in the city have been refused by Chichester District Council.

By Sam Pole

Published 31st Aug 2022, 17:40 BST

Updated 6th Sep 2022, 16:56 BST

Plans have been for new signs at the New Look store in the city have been refused by Chichester District Council.

The plans would have seen two new aluminium non-illuminated signs hang on the side of the store at the Corn Exchange on East Street.

The size of the signs would have been 900mm x 625mm and finished in white with black ‘New Look’ lettering.

But the application was met with an objection by Chichester City Council.

In a statement, the council said: “The proposed signage is contrary to the relevant advertisement design guidance and would detract from the character and appearance of this important listed frontage and the city centre conservation area.”

No other work has been planned for the store which opened in December 2021.

To view the full application, visit Chichester District Council’s planning portal using the reference 22/00543/LBC

Chichester District Council New Look